ABOUT JANET
“Professional, persuasive copywriting can be
your best sales tool.”
"When I first went into advertising, I likened writing great copy to
writing popular song lyrics: colorful prose, a swingy
rhythm, and wording that “just clicked.” I
never thought about whether it actually worked.
Great copy can be deceptively simple. It may use everyday language, sound casually
conversational and get straight to the point without much fanfare. Admittedly,
it’s hardly Pulitzer Prize winning stuff. But somehow, it speaks to its
audience in such a way, that… wow! People decide to buy. Reserve. Call.
Visit. Email. Whatever the “call to action” urges. Today.
Good copy gets results. It really is that simple.
That’s why I decided to adopt the tagline, “The
Write Words” in describing my business. There are
so many ways to say one thing and so many words to choose
from. The trick is in finding just the right wording
that will quickly – and effectively -- communicate
a product or service’s benefit(s) to its intended
customers, while actively resisting the urge to turn
a clever phrase or two. This is not always simple. But
you always know when you’ve written great copy
– the results are there to prove it."
Janet Parkhurst is an independent commercial copywriter
with over twenty years’ experience. She has written
copy and provided marketing strategy for dozens of clients
spanning a wide range of industries. With expertise
in both consumer and business-to-business writing, her
work encompasses print ads, brochures, catalogs, direct
mail pieces, sales letters, proposals, sell sheets,
sales/training presentations or manuals, web site content,
video scripts, speeches, radio spots, newsletters, press
releases, personal profiles and more. A strong believer
in sound marketing strategy (order her FREE marketing
guidelines article), Janet considers herself to be a
marketing professional first, then a copywriter.
“Without some kind of marketing objective in place
– and a plan to reach it – even the best words
are useless,” she says.
Janet works as a copywriter/consultant for businesses
of all sizes. She has helped individual start-ups plan
a tiered marketing strategy designed to grow as their
businesses grow and has consulted at large, established
companies either “experiencing an identity crisis”
or on the brink of a new product roll out. She recommends
marketing tactics a company might take and develops
the tools that will help it get where it wants to go.
Janet’s background combines advertising agency experience with corporate
marketing environments – an ideal mix that empowers
her with a dual perspective when it comes to finding
effective solutions to marketing chaos.
She got her start at Arnold & Company (“marketing
boot camp”) in Boston, Massachusetts, and a few
years later, proceeded to Princess House, Inc., where
she served as senior copywriter and also as editor for
the corporate sales publication. Janet then worked for
several, small advertising agencies and design firms
before establishing her freelance copywriting business.
In addition to writing advertising copy and marketing materials, Janet has
had feature articles published in local newspapers and
occasionally contributes to regional “lifestyle”
publications. To obtain Janet’s FREE copy kit or
a
no-obligation cost estimate for your next copywriting
project, call or email: Janet L. Parkhurst, Copywriter/Consultant:
(508) 543-3106, janet@thewritewordsonline.com
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